The Cambridge Who’s Who Professional Development Series

The Cambridge Who’s Who Professional Development Series is a revolutionary ongoing, in-depth video series that delivers revealing and practical business advice and guidance. Discover the enlightening strategies, inspiring stories and successes of America’s business builders in the areas of sales, motivation, business financing, networking, branding and marketing, and apply them to your everyday life for a greater career and quality of living.

Proven Sales Techniques – Do you consider yourself a positive, driven and self-starting professional with a passion for learning new and winning sales techniques? Do you crave knowledge, thrive on enthusiasm and strive to help others through your sincerity and integrity? Are you a trustworthy and honest person who can persevere through failure in order to achieve victory? If so, you already have the character traits required to become a successful salesperson. Learn more about these useful character traits and hear from other successful sales professionals about the many techniques you can utilize to become the best salesperson you are capable of being.

Motivation – There is no greater feeling than overcoming one of life’s many challenges. When we persevere through the tough times and overcome the odds, it builds not only our character, but also our personal strength and motivation to succeed. In this segment of the Cambridge Who's Who Professional Development Series, hear success stories from three leading professionals on personal motivation who also reveal creative and interesting ways of viewing failure in their careers. Learn how their attitudes towards failure have shaped not only their professional successes, but also who they are today.

Tips on Business Financing – Are you planning to start your own business? Do you understand the process of business financing, the need to take a personal financial risk and the importance of having a detailed business plan? Learn tips and techniques on monitoring cash flow from some of today’s leading professionals who also reveal reasons why banks and investment companies hesitate to fund startup companies. You will also hear a successful start-up story that sparked from a huge financial risk.

Networking – Hear from leading business professionals the impact networking has on the growth of your business and advancement of your career. Learn how networking opportunities surface in restaurants, on the streets, at trade shows and through technology, and how the quality of your client relationships reflect the success of your business tenfold. Discover proven and effective networking techniques you can utilize to optimize the promotion of your business in this segment of the Cambridge Who's Who Professional Development Series.

Branding and Marketing – Your brand delivers a message to the consumer, making them a promise about what your product or service offers, and why they should choose your company over another. Learn techniques and strategies from leading professionals on building and promoting your brand, setting your brand apart from your competitors and establishing a strong online presence. Discover creative and nontraditional methods of marketing your brand through online social media sites, press releases and videos, or through the editorial and public relations services provided by Cambridge Who’s Who.